For painters

The questions your customers ask at nine at night

Most of what a painter gets asked is answerable from their own site — interior or exterior, cabinets or not, how far they travel, whether they do the prep. The assistant answers those at ten at night and takes a callback request for the ones about price.

What a painting contractor gets asked

• “Do you paint kitchen cabinets?”
• “How far out are you booking?”
• “Do you do exterior work in the winter?”
• “Is the prep and patching included, or extra?”
• “Do you come out to Blowing Rock?”

Every one of those is answerable from a page you already have, or from an answer we write with you once. The assistant handles them at any hour. The ones it cannot answer — a price, a date, anything specific to the job — it hands back to you as a callback request with the whole conversation attached.

What it costs

$500 to set up, then $300 a month with a 6-month minimum, billed monthly. For most painters that is covered by one extra job a year. The rest of the questions.